The past few years have seen the continued rise of influencer marketing as brands seek different ways to connect and engage with consumers. In its purest form, influencer marketing is working with individuals who have a large following to promote products or services to their audience. This strategy is particularly effective with millennials, those individuals born between 1982 and 2000. And for an established brand, working with influencers can be a great way to reach new consumers.
While millennials can span from late teens to mid-30s, one thing in common is their general distrust for traditional advertising. More and more, people don’t want to listen to brands or companies, and they’re more likely to trust actual people when it comes to purchasing decisions.
This is one of the reasons why Brand Dialogue views influencer marketing as a powerful and effective tool. By partnering with the right influencers, brands can create conversations that relate to their target audience, but the key is aligning the influencers audience to your brand. For example, a makeup blogger with 200,000 followers would have the perfect audience for introducing a new lipstick. Would this same person have any impact for an insurance company? Probably not.
We know that influencers can provide an avenue for presenting brands in an authentic way, which helps build engagement and trust with consumers. Account Director, Mary Jo Spletzer, recently contributed to an article about how bloggers can best work with brands. If you’re interested in learning more, check out the full article here.