Sehr has five years of public affairs, government relations and corporate communications experience, having graduated from the School of Oriental and African Studies, University of London where she read BA (Hons) Middle Eastern Studies. She joined Brand Dialogue in January 2018, from Meritus Consultants, a strategic communications consultancy in London.
She has experience in handling reputation management, crisis communications issues, profile raising and helping clients engage effectively with media, government and policy makers. Sehr has worked for international companies and banks, partnerships and small business, governments, regulators, trade bodies, universities, schools and individuals.
Sehr was raised in Dubai where she spent time reporting as a business journalist on City 7 TV and she speaks Arabic and Urdu.