Brand Dialogue is capable of tackling any communication or marketing challenge. We’re ready to set in motion strategies for digital marketing, public relations, creative design, social media, events management and retail marketing – or any mix of these.
Dialogue coordinates a wide range of events for our clients including press trips, forums, exhibitions, tastings and wine pairings, product launches and trade shows. All aspects of our events are carefully planned and time managed to ensure they are carried out successfully. Post-activity reports are completed after all events in order to update clients.
Case Study – Parmigiano Reggiano Restaurant Events
In 2012, Dialogue coordinated a large scale UK marketing project on behalf of our client, Parmigiano Reggiano cheese. The project was funded by the Italian Ministry of Food and Agriculture. We worked with several highly renowned London restaurants including Theo Randall at the Intercontinental, Locanda Locatelli and Alloro to develop new dishes using Parmigiano Reggiano and to organise a series of high profile consumer and press events in the restaurants.
At the events, guests were invited to try special Parmigiano Reggiano themed menus, sample the different ages of the product and watch top chefs cooking with Parmigiano Reggiano themed menus, sample different ages of the product and watch top chefs cooking with Parmigiano Reggiano in live demos. The events were promoted before and after through the restaurants’ social media, newsletters and websites. Attendees included top chefs, journalists, bloggers, food specialists and members of the Guild of Food Writers and Craft Guild of Chefs. From our activities and events with the restaurants, we received widespread coverage across social media, print and online publications including chef Theo Randall’s video blog on The Huffington Post, with more than 3 million viewers.