We have worked with a variety of clients and always strive to deliver the best results and develop strong client relationships. Some of our clients have been with us more than 20 years, which reflects the quality and consistency of our work.

Consorzio per la Tutela del Formaggio Gorgonzola (PDO)

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The Dialogue Agency was awarded the UK marketing account for Gorgonzola in 2012. This is the first time the Gorgonzola Consortium has actively marketed in the UK. The Dialogue Agency is responsible for raising awareness and quality perceptions of Gorgonzola, and to reassert the Italian cheese as the leading product in this fast growing category. Our appointment by the Consortium was a result of our expertise in promoting certified products in the UK and endorsement by the Consorzio del Formaggio Parmigiano Reggiano.

By law and tradition, Gorgonzola cheese can only be produced in the following provinces: Novara, Vercelli, Cuneo, Biella, Verbano Cusio Ossola, and the area of Casale Monferrato within the Piedmont region, and Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Milano, Monza, Pavia, and Varese within the Lombardy region.

 

Only high quality cows milk produced in these provinces may be used to make Gorgonzola and to grant the cheese its PDO certification. PDOs are defined and protected by European Union law in order to defend the reputation of national foods.

Gorgonzola is recognised by a marked on the aluminium foil that protects the cheese and can only be applied by producers authorised by the Consortium. The label of origin branded on the cheese wheel also guarantees the quality and authenticity of the product.

Gorgonzola has excellent nutritional properties; it is extremely rich in vitamins and minerals such as calcium, iron and phosphorus. It is also a highly versatile product which can be used in a wide range of recipes including appetisers, main courses, and even desserts.

Activities include
Online advertorials and consumer competitions with Food Network UK, press trips for influential industry members to see the production of Gorgonzola and cook with Italian chefs in their trattoria, celebrity chef endorsement , development of social media platforms, promotional activities with regional delicatessens, design of a recipe book, promotional activities and recipe development competitions with the Craft Guild of Chefs and monthly retail audits of major retailers.

Summary:

  • First UK consultancy to be appointed by the Consortium
  • Protected Denomination of Origin status
  • Focus on origin, authenticity, quality and traceability
  • Promotion of different cheeses and maturation
  • Work with regional delicatessens
  • In-house design of recipe books