Brand Dialogue has been lucky and proud to work with some of the best brands in the world. For more than 20 years, we’ve worked exclusively with the Consortium of Parmigiano Reggiano and the Consortium of Prosciutto di Parma to educate UK consumers about the unique qualities of their products. We strongly believe in the power of geographical indications and the value they bring to brands.
On 1st April from 13:30 to 17:30, we are hosting a workshop at the Royal Automobile Club in London along with OriGIn, a network promoting geographical indication (GI) products globally. The workshop will focus on The Value of GI Brands and Brexit as we explore the branded business value of GIs and their market situation following the withdrawal of the United Kingdom from the European Union. This will also be an opportunity to discuss the possibility of establishing a national GI association in the UK.
During the workshop we will discuss how GI brands can achieve commercial success in an ever-evolving global marketplace. Speakers representing leading consortiums and trade bodies will also share the best strategies for GIs moving forward.
Join our experts and guest speakers as we dissect the issues concerning GI brands in the post-Brexit future. Email firstname.lastname@example.org to register your interest.
Director, Parma Ham Consortium
Chief Executive, Brand Finance plc
Senior Director, Department for Trademarks, Industrial Designs and Geographical Indications, Brands, World Intellectual Property Organisation (WIPO)
Deputy Director of Legal Affairs, Scotch Whisky Association
Managing Director, oriGIn
13:30 – 14:00 Registration & Tea and Coffee
14:00 – 14:05 Welcome and Opening Remarks by David Haigh, CEO, Brand Finance plc
14:05 – 15:05 First Session
4 x Speakers (15 minutes each) by
15:05 – 15:30 25 Minute Panel Session Moderated by Massimo Vittori, Managing Director, OriGIn
15:30 – 16:00 Coffee and Networking
16:00 – 16:45 Second Session 3 x Speakers (15 minutes each)
16:45 – 17:15 30 Minute Panel Session
17:15 – 17:30 Closing Remarks by David Haigh, CEO, Brand Finance plc
17:30 – 18:00 Drinks and Nibbles