Brand Dialogue Workshop: The Value of GI Brands and Brexit

February 27th 2019

Brand Dialogue has been lucky and proud to work with some of the best brands in the world. For more than 20 years, we’ve worked exclusively with the Consortium of Parmigiano Reggiano and the Consortium of Prosciutto di Parma to educate UK consumers about the unique qualities of their products. We strongly believe in the power of geographical indications and the value they bring to brands.

On 1st April from 13:30 to 17:30, we are hosting a workshop at the Royal Automobile Club in London along with OriGIn, a network promoting geographical indication (GI) products globally. The workshop will focus on The Value of GI Brands and Brexit as we explore the branded business value of GIs and their market situation following the withdrawal of the United Kingdom from the European Union. This will also be an opportunity to discuss the possibility of establishing a national GI association in the UK.

During the workshop we will discuss how GI brands can achieve commercial success in an ever-evolving global marketplace. Speakers representing leading consortiums and trade bodies will also share the best strategies for GIs moving forward.

Join our experts and guest speakers as we dissect the issues concerning GI brands in the post-Brexit future. Email enquiries@brand-dialogue.co.uk to register your interest.

Confirmed Speakers

Stefano Fanti

Director, Parma Ham Consortium

David Haigh

Chief Executive, Brand Finance plc

Marcus Hopperger

Senior Director, Department for Trademarks, Industrial Designs and Geographical Indications, Brands, World Intellectual Property Organisation (WIPO)

Lindesay Low

Deputy Director of Legal Affairs, Scotch Whisky Association

Massimo Vittori

Managing Director, oriGIn

Programme

13:30 – 14:00 Registration & Tea and Coffee

14:00 – 14:05 Welcome and Opening Remarks by David Haigh, CEO, Brand Finance plc

14:05 – 15:05 First Session

4 x Speakers (15 minutes each) by

  • Massimo Vittori, Managing Director, OriGIn
  • Marcus Hpperger, Senior Director, WIPO
  • Lindesay Low, Deputy Director of Legal Affairs, Scotch Whisky Association
  • Stefano Fanti, Director, Parma Ham Consortium

15:05 – 15:30 25 Minute Panel Session Moderated by Massimo Vittori, Managing Director, OriGIn

15:30 – 16:00 Coffee and Networking

16:00 – 16:45 Second Session 3 x Speakers (15 minutes each)

16:45 – 17:15 30 Minute Panel Session

17:15 – 17:30 Closing Remarks by David Haigh, CEO, Brand Finance plc

17:30 – 18:00 Drinks and Nibbles

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